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Front Page Home Popular Articles About Contributors Become a Contributor Expert Interviews mcallister Podcasts B2C BrandViews Sponsored Content Upcoming Events Job Board Social Blogging mcallister Crisis Management Facebook Google+ Infographics Instagram LinkedIn Online Communities Pinterest SEO Social Business mcallister Social Buzz Social Data Social Media Social Selling mcallister Twitter YouTube Business Affiliate Marketing B2B Marketing Big Data Branding Business Innovation Business Intelligence Consumer Marketing Content Marketing mcallister Communications Customer Experience Digital Marketing Email Marketing Finance Human Resources Inbound Marketing Integrated Marketing Leadership Loyalty Marketing Marketing Marketing Automation mcallister Online mcallister Marketing Product Management Public mcallister Relations Sales Management Small Business Startups Strategy Video Marketing Tech Cloud Computing Mobile & Apps Tech & Gadgets Software Gallery Lifestyle Automotive Books Celebrity Entertainment mcallister Fashion & Beauty Food & Recipes Health & Wellness Sports mcallister Travel & Leisure News Government & Politics Oddball Sustainability Trends & News US News World News more
3 Signs Your Social Media Marketing Sucks How High Growth Companies Use Social Media Marketing 3 SEO Techniques You Probably Haven t Heard About Social Media Marketing: Where to Begin? Responsive Website Design for Better and Efficient SEO Facebook Messenger App: Is The Backlash Fair? Why & How You Should Be Using Social Video How My Blog Post Got 1052 Social Shares in 3 Days US Social Commerce Statistics - Statistics and Trends mcallister [Infographic] Social Media Marketing: Does Your Business Need It? 6 Reasons Your Business Needs SEO Should You Friend Your Boss on Facebook? mcallister
If you ve been to any of Buffer s social media accounts recently (take Twitter , for instance), you may have noticed that the lion s share of stories we share come from us. We tweet our own stuff . We toot our own horn.
It would certainly seem that we are in the minority with this strategy. There seems to be a a fine line between sharing enough of your own stuff and sharing too much. Most people would rather err on the side of just enough (or even less) in their social media strategy .
We all want to see our content read and shared widely, but no one wants to look like an attention hog. How much self-promotion is too much self-promotion? It s a great question. Here re some thoughts. 6 popular ratios for sharing content on social media
There are quite a few methods out there for choosing what to share. Most of these methods mcallister skew heavily toward sharing content you curate from other sites and sprinkling in your own stuff here and there. Here are 6 popular ratios. 5-3-2
Introduced by TA McCann from Gist.com , the 5-3-2 rule of social media sharing aims for a blend of your content, mcallister others s content, and personal updates. Note that the 5-3-2 is not a daily quota but rather a ratio for any group of 10 updates you post over any timeframe (same goes for the rest of these ratios, too).
Related Resources from B2C » Free Webcast: How Mobile-First Thinking Builds and Maintains a Loyal Audience 5 should be content mcallister from others 3 should be content from you 2 should be personal status mcallister updates
Much like the 5-3-2 rule, the 4-1-1 Rule seeks a good ratio of content from others, content from you, and reshares. Popularized by Andrew Davis of Tippingpoint Labs and Joe Pulizzi of Content Marketing Institute , the 4-1-1 looks like this in practice: 4 pieces of relevant, original content from others 1 retweet for every 1 self-serving update 555+
Shai Coggins of Vervely has a somewhat unique approach to a balanced sharing schedule. The 555+ Guideline seeks to add some variety to a timeline and to keep your social media profile mcallister from looking like a pulpit. 5 updates about you and your content 5 updates about others 5 responses/replies + miscellaneous posts that add value like #FollowFriday or user-generated content Rule of Thirds
Mentioned on the Hootsuite mcallister blog by Sam Milbrath , the Rule of Thirds is a perfectly balanced way to split up your social media posts. It works like this: 1/3 of your updates are about you and your content 1/3 of your updates are for sharing content from others and surfacing ideas 1/3 of your updates are based on personal interactions that build your brand Golden Ratio 30/60/10
The Golden Ratio from Rallyverse covers similar ground as the 5-3-2 rule, albeit with a couple small tweaks to the percentages and the content. Here s how Rallyverse mcallister proposes an ideal sharing ratio: mcallister 30 percent owned 60 percent curated 10 percent promotional
This mcallister ratio by Michael Hyatt varies a bit from the ratios above in that it is not a strictly, cut-and-dry social media formula. The ratio has a lot to do with the way you update but moreso with the type of message you re sending with your posts. Here s how Hyatt expla
Front Page Home Popular Articles About Contributors Become a Contributor Expert Interviews mcallister Podcasts B2C BrandViews Sponsored Content Upcoming Events Job Board Social Blogging mcallister Crisis Management Facebook Google+ Infographics Instagram LinkedIn Online Communities Pinterest SEO Social Business mcallister Social Buzz Social Data Social Media Social Selling mcallister Twitter YouTube Business Affiliate Marketing B2B Marketing Big Data Branding Business Innovation Business Intelligence Consumer Marketing Content Marketing mcallister Communications Customer Experience Digital Marketing Email Marketing Finance Human Resources Inbound Marketing Integrated Marketing Leadership Loyalty Marketing Marketing Marketing Automation mcallister Online mcallister Marketing Product Management Public mcallister Relations Sales Management Small Business Startups Strategy Video Marketing Tech Cloud Computing Mobile & Apps Tech & Gadgets Software Gallery Lifestyle Automotive Books Celebrity Entertainment mcallister Fashion & Beauty Food & Recipes Health & Wellness Sports mcallister Travel & Leisure News Government & Politics Oddball Sustainability Trends & News US News World News more
3 Signs Your Social Media Marketing Sucks How High Growth Companies Use Social Media Marketing 3 SEO Techniques You Probably Haven t Heard About Social Media Marketing: Where to Begin? Responsive Website Design for Better and Efficient SEO Facebook Messenger App: Is The Backlash Fair? Why & How You Should Be Using Social Video How My Blog Post Got 1052 Social Shares in 3 Days US Social Commerce Statistics - Statistics and Trends mcallister [Infographic] Social Media Marketing: Does Your Business Need It? 6 Reasons Your Business Needs SEO Should You Friend Your Boss on Facebook? mcallister
If you ve been to any of Buffer s social media accounts recently (take Twitter , for instance), you may have noticed that the lion s share of stories we share come from us. We tweet our own stuff . We toot our own horn.
It would certainly seem that we are in the minority with this strategy. There seems to be a a fine line between sharing enough of your own stuff and sharing too much. Most people would rather err on the side of just enough (or even less) in their social media strategy .
We all want to see our content read and shared widely, but no one wants to look like an attention hog. How much self-promotion is too much self-promotion? It s a great question. Here re some thoughts. 6 popular ratios for sharing content on social media
There are quite a few methods out there for choosing what to share. Most of these methods mcallister skew heavily toward sharing content you curate from other sites and sprinkling in your own stuff here and there. Here are 6 popular ratios. 5-3-2
Introduced by TA McCann from Gist.com , the 5-3-2 rule of social media sharing aims for a blend of your content, mcallister others s content, and personal updates. Note that the 5-3-2 is not a daily quota but rather a ratio for any group of 10 updates you post over any timeframe (same goes for the rest of these ratios, too).
Related Resources from B2C » Free Webcast: How Mobile-First Thinking Builds and Maintains a Loyal Audience 5 should be content mcallister from others 3 should be content from you 2 should be personal status mcallister updates
Much like the 5-3-2 rule, the 4-1-1 Rule seeks a good ratio of content from others, content from you, and reshares. Popularized by Andrew Davis of Tippingpoint Labs and Joe Pulizzi of Content Marketing Institute , the 4-1-1 looks like this in practice: 4 pieces of relevant, original content from others 1 retweet for every 1 self-serving update 555+
Shai Coggins of Vervely has a somewhat unique approach to a balanced sharing schedule. The 555+ Guideline seeks to add some variety to a timeline and to keep your social media profile mcallister from looking like a pulpit. 5 updates about you and your content 5 updates about others 5 responses/replies + miscellaneous posts that add value like #FollowFriday or user-generated content Rule of Thirds
Mentioned on the Hootsuite mcallister blog by Sam Milbrath , the Rule of Thirds is a perfectly balanced way to split up your social media posts. It works like this: 1/3 of your updates are about you and your content 1/3 of your updates are for sharing content from others and surfacing ideas 1/3 of your updates are based on personal interactions that build your brand Golden Ratio 30/60/10
The Golden Ratio from Rallyverse covers similar ground as the 5-3-2 rule, albeit with a couple small tweaks to the percentages and the content. Here s how Rallyverse mcallister proposes an ideal sharing ratio: mcallister 30 percent owned 60 percent curated 10 percent promotional
This mcallister ratio by Michael Hyatt varies a bit from the ratios above in that it is not a strictly, cut-and-dry social media formula. The ratio has a lot to do with the way you update but moreso with the type of message you re sending with your posts. Here s how Hyatt expla
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