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8 - Law Category Category leading brand is promoted by the rating - not to sign the law itself raises controversy often long, but the author believes that the leading brand is promoted to the classification to which they belong, and not her. If we go back to the previous laws, we will find the author invites us to severe concentration in the field in which we work, so we can become the market experts, and with the increased focus, we become the only ones in the market, so we begin a new classification patrons. When you invent a new classification, allows to increase your share in this new market with great ease, before entering the competitors can.
The best application of the laws of the declaration of the brand and most profitable is through the launch of a new classification completely, before magic mop the famous Volkswagen Beetle, there was no classification for cheap cars, and by Domino's Pizza, pizza delivery service to the homes of consumers did not know. Consumers do not care about a lot of new products, but also care a lot about the new classifications. To be declared your brand in a new classification completely, you need to do two things together: to launch your brand and fired a way that makes there companion belief that your brand is the first and leading pioneer and original, the second thing is to promote the new overall classification, not the promotion of your brand you by. The success of this approach is highest when your brand name becomes a metaphor for the new product, as we call Kleenex name on incest / tissue paper that were not available before, as we call Hoover's name on a vacuum cleaner, a metaphor for the first brand name appeared on a product introduced magic mop this new invention.
The most important decisions is the name you choose for your product or service, If you look at the long term, you'll find most of what is left for you is the difference between your brand name and the names of the competitors marks. Short names remain unique and easy to remember, compared with long names or exotic or non-obvious or repeated common. But in the short term, you have to come to the idea unique to your brand, and be the first in the ratings, and that the word has in mind.
What a contrast difference between brand building, and sucking the blood of the brand. Managers tend to their strong desire to achieve maximum profit by exploiting a successful brand to the maximum degree, by pasting the name above the many products and flood the market with them. Products magic mop branching of authentic product successful not do nothing but weaken the brand bearing her name, and that reduces the value in people's minds.
Whenever expanded in the introduction of new products carrying your brand, the more sales destroyed in the long run, you and become your enemy, as well as, product expansionist when launched, magic mop the first thing he does is attack the original product, which achieved success for the brand. Do you put an aspirin tablets Extra means that regular aspirin tablets are weak and low-impact? Do you put a drink Diet Coke Cola drink means that ordinary harmful to health and leads to obesity, magic mop diabetes? Do you put a little yogurt cans and non-fat magic mop means that the full-fat risk to people's health and increases high blood cholesterol?
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The end of the book 22 legally summary in advertising
It seems that I and for the first time I'll be the owner of the first comment !! Law No. 8 and described as controversial, I think it's wonderful in the law, there is no better than to be a brand that indicate the classification or a particular sector on the whole, this is really the pinnacle of success. Mukhtar soldier April 21, 2009 2:58 replies
I remember something beautiful could be included under that, a fear some companies from trade up process or trade down which means landing or height price in a particular product. In Altrid father, the company such as Fayette manufacturer of cars and famous making cheap car price somewhat the industry another car viable presence high and more expensive they are in the process you want to father magic mop the opposite in Altrid Down the company like Mercedes famous cars expensive, you create other cars fit another slide from consumers and followed their needs in the quality of Mercedes suitable at a lower price, and these two systems of pricing systems for new products, but all fear accepts them is sprawl magic mop and the destruction of the trademark Vmrsides refuses to respect the minds of consumers cab with a low price and quality and lower mortality fear entering a product is expensive is not acceptable to attach magic mop consumers as providing a suitable price cars, quality and afraid to lose that sector magic mop tarek samir April 21, 2009 7 : 19 AM Reply
I am an ardent specialization in the field of commerce and business and always you multiply like so that if I heard that there is a place in the threshold specializes only in needles sewing and I wanted to buy a needle and I live in Nasr City may leave all shops haberdashery that sells sewing needles about my home and go to buy it from the shop in the threshold to just trust that I knelt certainly best for me perhaps in terms of quality and perhaps in terms of price and perhaps to enjoy only the purchase magic mop of specialist Khaled Al Jabri April 21, 2009 7:36 replies
Speaking magic mop of the extension or the extension .. Sometimes the kind customers may give the same impression, magic mop and the result magic mop .. if your product is directed to a particular group of people and transfer it to the high-income category or just major companies .. must be taken not to be directed to low-income groups, for example, because That would eliminate the image in the minds of customers from high-income owners magic mop and that the product is not only for them anymore .. here may be the loss of this class and the loss of a great deal of income in exchange for a temporary increase in the short term
I do not know where he went commentary we write once again the question of why change the brand form the outer product and even color and packaging it with the same name and the same value \? I made a series of codes to change and spread its influence to see God, I hope not much goes on Gapetkm magic mop brother Rauf and long as you safely Maher Yahya Attiya April 21, 2009