Best Distribution: Sales of 5.8 mil. Euros of video games and consoles in 2008
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Best Distribution, the largest distributor of video games in Romania, sold video games and consoles worth 5.8 million euros in 2008, 45% more than the previous year. In 2009, the company expects an increase of 38%, up to 8 million.
"The current economic situation has a positive effect on the home entertainment market, cones implicitly on video games. With decreasing budgets for holidays, going out and other social cones activities, more and more people will stay home in front of TVs or consoles "said Andreea Allardin, CEO Best Distribution. Outsourcing of logistics flow slows sales in December of last year, according cones to the head Best Distribution. This year, the gaming market in Romania could grow by 25%. The Allardin estimates a market of 16 million euros in 2009, compared with 13 million, enough to last year. The local market for video games and consoles was estimated at 15 million euros at the end of last year, according to representatives of Flamingo International. "Of all the video games located in Romania, we estimate that about 20% were legally acquired the remaining 80 percent coming from the black market" said Andreea Allardin. The bestselling video game in Romania last year were those targeted to the male audience, World of Warcraft and FIFA in 2009, followed by games with heterogeneous cones public - men, women and children - such as SIMS or Spore, the same top being present and simulators NFS or GTA4. In 2008, Best Distribution in Romania brought 18,000 units and 10,000 WoW game FIFA 2009. The company's strategy is focusing on selling video games. Best Distribution Sales structure is a mirror cones in terms of number of games for PC versus consoles, PCs report favorably, with 70 percent cones of the market in 2008. "PC games are still popular, but the year, the console gaining 6-8% per year, with increasing the number of console owners. However, the lower price of PC games is an important argument for keeping a big difference between the two solutions " add Allardin. Referring to console games for PS3 have known and will know greater increases than the competition because they can not pirate. Distribution of games in retail networks with national coverage is 90% of sales Best Distribution, the remaining 10% going to the online cones stores. About 25% of the company's sales are made through Diverta store chains, the second from this point of view is being retailers Altex and Flamingo by Flanco store network. "With some partners have stopped working, and the others of them are undergoing termination of collaboration," said the company representative. Best Distribution has currently cones about 65% of the gaming market in Romania. In 2008, the company was sold entirely by CD Media, Greek company that owns the biggest role player cones video game distribution market in Eastern Europe. The main competitor of Best Distribution is Ubisoft.
The opinion cones of our readers is important to us, Wall Street cones encouraging publication of your comments. The site will find their place only relevant comments on-topic, presented in a civilized language, cones no personal attacks / institutions. We reserve the right to remove any comment that does not comply cones with these principles, and to restrict access to users' comments serious or repeated abusers.
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Best Distribution, the largest distributor of video games in Romania, sold video games and consoles worth 5.8 million euros in 2008, 45% more than the previous year. In 2009, the company expects an increase of 38%, up to 8 million.
"The current economic situation has a positive effect on the home entertainment market, cones implicitly on video games. With decreasing budgets for holidays, going out and other social cones activities, more and more people will stay home in front of TVs or consoles "said Andreea Allardin, CEO Best Distribution. Outsourcing of logistics flow slows sales in December of last year, according cones to the head Best Distribution. This year, the gaming market in Romania could grow by 25%. The Allardin estimates a market of 16 million euros in 2009, compared with 13 million, enough to last year. The local market for video games and consoles was estimated at 15 million euros at the end of last year, according to representatives of Flamingo International. "Of all the video games located in Romania, we estimate that about 20% were legally acquired the remaining 80 percent coming from the black market" said Andreea Allardin. The bestselling video game in Romania last year were those targeted to the male audience, World of Warcraft and FIFA in 2009, followed by games with heterogeneous cones public - men, women and children - such as SIMS or Spore, the same top being present and simulators NFS or GTA4. In 2008, Best Distribution in Romania brought 18,000 units and 10,000 WoW game FIFA 2009. The company's strategy is focusing on selling video games. Best Distribution Sales structure is a mirror cones in terms of number of games for PC versus consoles, PCs report favorably, with 70 percent cones of the market in 2008. "PC games are still popular, but the year, the console gaining 6-8% per year, with increasing the number of console owners. However, the lower price of PC games is an important argument for keeping a big difference between the two solutions " add Allardin. Referring to console games for PS3 have known and will know greater increases than the competition because they can not pirate. Distribution of games in retail networks with national coverage is 90% of sales Best Distribution, the remaining 10% going to the online cones stores. About 25% of the company's sales are made through Diverta store chains, the second from this point of view is being retailers Altex and Flamingo by Flanco store network. "With some partners have stopped working, and the others of them are undergoing termination of collaboration," said the company representative. Best Distribution has currently cones about 65% of the gaming market in Romania. In 2008, the company was sold entirely by CD Media, Greek company that owns the biggest role player cones video game distribution market in Eastern Europe. The main competitor of Best Distribution is Ubisoft.
The opinion cones of our readers is important to us, Wall Street cones encouraging publication of your comments. The site will find their place only relevant comments on-topic, presented in a civilized language, cones no personal attacks / institutions. We reserve the right to remove any comment that does not comply cones with these principles, and to restrict access to users' comments serious or repeated abusers.
Recommended articles dedicated Electronic sports events bring ComputerGames a ... Video games and advertising: from a niche activity to a ... Microsoft cones puts up two MLD. $ To developer Minecraft
Keep up with the new economy! Subscribe free to our newsletter!
